How to get ahead in the art world
The Art Insider
How to get ahead in the art world



The Art Insider and Griffin Gallery are delighted to offer a series of professional development seminars for artists.

September 16, 2014 - 6.30 – 8.30 pm

TICKETS: £10.00 – buy via eventbrite

Seminar 1: Business Skills For Artists

This seminar has been developed by Trudie Stephenson of The Art Insider to provide the skills necessary to navigate more effectively in the commercial art world. It will help you to understand your industry, how to find opportunities, make money and how to sustain your practice.


Trudie Stephenson – Director The Art Insider

Areas covered by Trudie Stephenson:

  • The range of opportunities available to artists
  • Where to look for sources of information
  • How to create a workable and realistic schedule of activity
  • How to create income streams
  • Identifying the most appropriate gallery/outlet for you and your work

Alys Williams - Director Vitrine Gallery

Areas covered by Alys Williams:

  • • How to approach the gallerist and what to present to them
  • • What makes a gallery/dealer cherry pick certain artists
  • • What a gallery/dealer will offer the artist
  • • How a career is developed and sales structure in implemented.
  • • Who controls the market and how is it done.


The Art Insider is a forward-thinking company providing bespoke mentoring, group seminars and a comprehensive range of associated services for visual artists. We are a friendly team of practicing visual arts specialists, dedicated to facilitating the professional development of artists and supporting the progression of studio practice. We provide artists with the knowledge, skills and confidence to navigate more successfully within the fine art industry.

Art industry expert, Trudie Stephenson, founded The Art Insider in 2012. Trudie possesses more than 20 years professional experience as an exhibiting artist, director and project-manager of major exhibitions, curator and fine-art consultant. She has concurrently mentored both emerging and established artists for over 10 years. This cumulative experience has engendered a thorough understanding of the nature of working as an artist and provided the expertise required to enable artists to develop and sustain their practice at a commercial level.

The Art Insider exists to bridge the gap between studio practice and successful commercial enterprise.


VITRINE is divided across two locations in Bermondsey; the gallery was founded on Bermondsey Street in September 2012, following the growth of the Bermondsey Square space, since 2010. VITRINE Bermondsey Street represents a growing stable of international artists and presents solo, two-person and group exhibitions at VITRINE’s main gallery space. Presenting at Art Fairs and through Off-Site exhibitions internationally. Dedicated to working with artists across all media and focusing on cross-disciplinary practices; VITRINE is establishing a strong reputation as a selector and nurturer of new talent in London.

Get ahead in the art world

We offer a bespoke seminar programme for artists, tailored to the specific needs of practising visual artists or those wishing to become practising visual artists.

Seminars include:

  • Business skills for artists
  • How the gallery system works
  • Funding and sponsorship
  • Creating activity and income streams
  • How to sell yourself
  • Understanding copyright and IP
  • Marketing and PR strategies
  • Setting up and launching an exhibition

Student price

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